Data sources we used
Google Connectors:
Google Ads
Google Analytics
Supermetrics Connectors:
Supermetrics for Data Studio – Facebook Ads connector
Tools we used
Google Data Studio
The dashboard’s goals and the problems it solved
The client needed a PPC performance dashboard that would blend Google Ads and Facebook Ads data. With this report’s help, their own clients could get an instant snapshot of their multichannel marketing campaigns, as well as an in-depth analysis per each channel.
The dashboard also includes general web traffic, Analytics goals, and e-commerce KPIs.
For a faster and better understanding of the data, we included a quick interpretation section for the demographics.
Reminder & Graphics credit
We use mock data for all the dashboards presented in our portfolio.
The icons in this dashboard are from the Flaticon database.
