Like all the other social media channels, LinkedIn makes use of hashtags too. The bad news here, or the challenge for entrepreneurs, is that they cannot track them via the LinkedIn API. The good news is that we’ve found a solution for this, or better say, a workaround, and we started a small library.
Curious to know how? You can jump directly to the LinkedIn hashtag tracking library or read on to find out more.
But first things first.
What are hashtags?
Ask a millennial! 🙂 Or if you’re looking for a more formal answer, here it is:
Hashtags are keywords preceded by the symbol # that make your content show up when someone searches for it.
Hashtags have a powerful presence. They help you tap into a rising content stream across many social media platforms, like Instagram, Facebook, or Twitter and starting from 2018, LinkedIn too.
They allow you to group content together, to categorize your posts so that people who share your interest are able to easily find your content with the hashtag they search for.
But wait. Are hashtags still relevant?
There are some debates amongst marketers on whether hashtags are still relevant or not.
According to “The hashtag isn’t dead. You’re just misusing it” article from Sprout Social, one of the problems identified is that hashtags are not being used correctly all the time, and marketers cannot control this. But with the right intent and strategy, hashtags prove to be a powerful asset in your social marketing arsenal.
However, there are still voices that claim the opposite – that hashtags aren’t useful on LinkedIn.
If the question is “Are hashtags still relevant on LinkedIn?”, our answer is yes. We do see their value. They are really helpful if you want to reach a wider audience with your content. When adding hashtags on LinkedIn, it’s easier for users to find posts related to a specific topic.
Plus, this is a business growth opportunity. People will see your hashtags and they may want to connect with your business, hence you can expand your network.
On the other hand, by using them you can research your prospects’ interests and thus engage with people relevant to your business. So they prove to be useful when conducting market research, especially for something that’s new and specific.
For instance, we are following #googledatastudio on LinkedIn (468 followers as of October 2020). The community here is still small, so probably for super big and general hashtags, it wouldn’t be that helpful.
This is the reason why we decided to have a closer look at hashtags on LinkedIn and to track them. Maybe there are other marketers sharing our interest and want to track them too.
Where should you use hashtags on LinkedIn?
You can use hashtags on LinkedIn in posts or articles. LinkedIn will generate suggested hashtags, but you can type in your own. Although you are not limited to a number of hashtags, it is recommended to have a maximum of 2 to 3, and try to make them as unique and relevant as possible.
One thing to note is that hashtags in comments don’t create data value.
You could also add hashtags to your Linkedin profiles and company summaries. These will help you be more visible in the search results.
To keep an eye on discussions, you can follow any hashtag popular to your business field or related to your business interest. Or, you can click on Discover more and see what LinkedIn suggests for you.
Linkedin hashtag tracking - is it a pipe dream?
Now that you’ve started using hashtags, you’d probably want to see their popularity and how this changes over time, right?
There are several tools (like Hootsuite, Brand24, RiteTag, and more) designed to track hashtags over time on social media platforms. Knowing what your audience is most interested in and how the hashtags are performing, allows you to build a successful marketing strategy.
More than that, hashtag monitoring can help you discover new audiences, identify the top influencers in your field, or even research new content ideas.
But when it comes to LinkedIn hashtag followers, things get a bit misty.
At this moment, LinkedIn doesn’t allow connecting to their API (for privacy reasons, they say) for certain metrics (you can check the available metrics here), so there’s no possibility to track the audience that follows a certain hashtag (e.g.: #datastudio).
We will track LinkedIn hashtags so you don’t have to
Starting today, KPIs Studio will keep this LinkedIn Hashtags Small Library up to date.
Until LinkedIn decides to give access to these metrics through their API (not even the big connectors have access to this data), we will start tracking LinkedIn hashtags by the number of followers.
Basically, we’ve created a small library where you can see the number of followers for a couple dozen of LinkedIn hashtags. See how you can help us increase the numbers of tracked hashtags!
You can compare two or several hashtags and it’s interesting to see how many followers they have or they get over time, or how the interests are changing. Some hashtags may be increasing in popularity, while others may be decreasing as people start to unfollow them.
We’re working on a mobile version for this library. In the meantime, you can see the data directly in Data Studio:
Help us make the LinkedIn Hashtags Library larger
We want the LinkedIn community to benefit from this library, so we will add more hashtags, according to your requests.
Simply fill in the form below and tell us what other hashtags you would like us to start following, and we will track them so you don’t have to. 😉
If you have any other ideas on how to make it better, let us know!
Let’s build a strong library together! 💪